Via It’s All Virtual: In my former role as a b-to-b media industry product manager, I developed product packages that utilized audio podcasts for delivering IT-specific content to IT practitioners and IT managers. The conventional wisdom at the time (early on, at least) was, “CIO’s will not download and listen to podcasts”. I wasn’t so sure about that – after all, podcasts made it easier for busy executives to consume content they wanted – when and where they wanted to consume it. So why wouldn’t a busy executive leverage technology to make her day more efficient?
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Fantastic introduction to an exciting event !!
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